For all the anti-wallflowery females out there into high-end fashion, Proenza Schouler is essential to add to your collection. The brand image is outgoing and their fashion taste more often incorporate aspects of mod fashion decorated with dark neutral colors.

 The brand was started in 2002 by Lazaro Hernandez and Jack McCollough, who co-design the label’s collections. The pair originally met in 1999 while studying at Parsons School of Design. During school, Hernandez interned at Michael Kors and McCollough interned at Marc Jacobs.

For the new fall/winter collection the duo went towards a street art vibe. The new line includes “exaggerated high-waist styles in a graphic black- and-white splattery graffiti print, which were worn on the runway with chunky sweaters and classic boiled wool peacoats.” Welcome to New York. Check out the Fall Winter 2010/2011 show below. The second video is a behind the scenes look of the show.

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